PCF celebrated Christmas and the Joy Of Giving, through fashion for a cause. Where we did a fashion flea for a cause, in association with Nouveau niche at The Dirty Martini at Olive. We had 22 exhibitors all showcase their product line and had a foot fall of over 500 people who got awareness for breast cancer and its causes. We did raise money for a cause through our endeavors for the underprivileged children and fund their education and try and give them a better future.
We tried to bring together all the things Chic and Fabulous from fashion to décor to styling and our target audience was the youth of today who don't know how cancer has soaked in and is a lifestyle disease now. Therefore the awareness program held through our show was a boon in disguise to many. Also the bright lights of Christmas shined upon many special children who we helped.
About the event: From fashion, décor and food to beauty and tarot sessions, more than 20 established and young names participated in the marathon such as Pernia’s Pop Up Shop, fashion designer Rina Dhaka, J by Jannat, Drama Queen Dubai, designer Astha Narang, Shivangi Sahni, Dolce Amante, Devnaagri, Flirtatious by Aakriti and January Rose amongst many others. The three best dressed women were gifted exciting hampers from Ayesha Accessories.
The night finished at night followed by a performance by the female DJ duo Malika Haydon and Nina Shah from ‘The Elektrovertz'. Spotted at the event were restaurateur A.D Singh and wife Sabina Singh, designer Suneet Varma, designer Rina Dhaka, celebrity stylist Pernia Qureshi, entrepreneur Aashti Bhartia, celebrity dietician Anjali Hooda, Urvi Jindal, Pia Sodhi and a few others.